Saturday 19 August 2017
Getting started as a musician can be tricky, it can be confusing and will always require a lot of hard work, so it's no surprise that a lot of artists, bands and projects never truly take off. Truth be told, it is difficult to say for certain what will work for you, as the music industry is changing so rapidly, however, there are definitely things that you, as an artist, can do if you wish to succeed in the industry.
First of all, and, perhaps, most importantly, make sure you have some form of recorded music. It's never been easier or cheaper to get a professional sounding single, or EP out there. If you live in a city with an active music scene, you should be able to find professional studios that'll give you great results, and if not, you'll still most likely find a lot of aspiring producers with home studios who can produce music for you. Alternatively, many artists decide to invest in equipment so that they can record and produce themselves. Good USB interfaces such as the Focusrite 2i4, and good beginner condenser microphones such as the AT2035 can be found for fairly low prices, and together, with a bit of practice, they can produce excellent recordings.
The reasoning behind this is that, while you do need to be gigging as often as possible, and getting your name out there, your audiences need to be able to look you up and hear your music when they get home. If you've made a strong first impression on stage, but don't have any music available online, you're missing an opportunity to gain some long term fans. Not only that, if no one can hear your music, no one knows what you sound like, and that might make it incredibly difficult for you to get gigs and make connections with promoters and other musicians in the first place.
This brings me to my next point; Maintain a strong social media presence! If you're gigging often and have recordings, then you should be able to keep your fanbase updated, whether you've got a review from an online blog, playing a show soon, or planning an album release, your fans need to know about it, and, nowadays, your fans will be looking to learn everything they need to know about you from sites like Facebook and Twitter, so keep them updated and accurate. Your social media profiles will be the first things record labels look at once you've piqued their interest, so make sure that they're worth looking at.
With all of this in place, you'll have a solid foundation that you can base your career upon, so from then, you're free to branch out into merchandise, networking with other musicians, branding, and really taking the next steps in your musical career. Nowadays, it's so easy to get lost in the fancy extras and forget about the fundamentals, having recorded music and engaging your fans effectively, so it's useful for them to be in place before you start investing your money into smoke machines and lighting rigs!